Mentega Lagoon Water-based Pomade

RM69.00

The Mentega Lagoon Water-based Pomade is our take on a hairstyling product that contains some of the best characteristics of traditional oil-based pomade but with water-based attributes such as water-solubility and without greasiness.

Mentega Lagoon is designed to be a strong hold pomade with a low shine finish — not overly matte but also not too shiny. It has the versatility to style a slick and tight or a more natural look. It is also re-stylable throughout the day like traditional pomade. If heavy amount is applied, there will be a minimal amount of build-up.

Ingredients: Water, Glycerin, White Petrolatum, Shea Butter, Beeswax, Emulsifying Wax, Kaolin Clay, PEG-40 Hydrogenated Castor Oil, Grape Seed Oil, Castor Oil, Vitamin E Oil, Propylene Glycol, Glyceryl Monostearate, Stearic Acid, Cetyl Alcohol, Sodium Borate, Potassium Sorbate, Polysorbate 20,  Essential Oils

Product Quantity: 6oz

Scent: Orange Meringue Bloom

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The Story

For the longest time, we desired to create a water-based (mostly for its water-solubility) pomade that has a phenomenal hold but sits well in between a product that is slick and something that has texturising abilities. The goal was to create a strong holding product without too much hardening (like with a gel-type product) to retain the ability to restyle; hopefully there won’t even be a need to restyle due to the sufficient hold.

With the hot and sunny weather in Malaysia (summer all year long), strong hold products easily break down. We needed something that really worked in our climate. To achieve this, we knew we need two anchoring elements – hold and endurance. We did this by introducing new blends of ingredients to reinforce the product hold.

Emphasising on the water-based value of the product, we decided on the name Lagoon, as well as blue to be the product colour to symbolise the water element and an antipodal to the heat of the weather.

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