Mentega Creamy Hair Clay

RM69.00

It’s exactly what is says – creamy. This hair styling clay will smear like ice cream in your hands, making your styling process a smooth one.

Creamy has a firm hold but remains light-weight; perfect to lift your hair for good volume. It has a natural matte finish for definition and texture. Re-stylable throughout the day like pomade and absolutely water soluble. Great for loose or messy styles as well as a neat natural look.

Ingredients: Water, Glycerin, White Petrolatum, Shea Butter, Beeswax, Emulsifying Wax, Kaolin Clay, Grape Seed Oil, Jojoba Oil, Vitamin E Oil, Glyceryl Monostearate, Sodium Borate, Potassium Sorbate, Essential Oils

Product Quantity: 6oz

Scent: Vanilla Citrus

 

 

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The Story

Being a hair product company, we were well aware of the demand from the market for a matte finishing product. Many, if not majority of the market opt for products that offer a more natural look when it comes to styling hair. This led us to create one of the most challenging products to formulate. Yes, it took us longer than we wanted to in order to perfect the formula and release it in the market.

Although there are many matte finishing products out there, the top two pet peeves when it comes to waxes and especially clays are the difficulty to wash out and the extreme tug and pull during application. Tackling these two while delivering the qualities of a clay product – a matte finish, good hold, good grip for texturising, endurance and water-solubility – was the toughest yet. We had gone through countless prototypes – some of which we threw out the window and many that had to go through reformulation.

After a whole year (yes, we grew so tired that we almost gave up) of breaking down various formulas and starting from scratch, we successfully crafted a clay with cream like consistency for the ease of application, but dries nicely when it enters the hair. It offers a nice grip and hold while giving a nice loose or texturised styling. We’re happy to offer you our “breakthrough” product, the Creamy Hair Clay. We hope you enjoy it.

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